In this comprehensive guide, we will delve into the concept of external product ID on Amazon and explore its significance for sellers and buyers. Whether you’re a seasoned Amazon seller or a buyer looking to navigate the vast marketplace, understanding the concept of external product ID is crucial for a seamless experience.
Check out this Youtube video on “How to select the correct product ID for your Amazon listing” to gain valuable insights and make the most out of your shopping experience on Amazon.
What is External Product ID?
External Product ID, also known as EAN (European Article Number) or UPC (Universal Product Code), is a unique identifier assigned to each product in the Amazon marketplace. This identifier serves as a reference point for sellers and buyers, ensuring accurate tracking and identification of products.
Why is External Product ID Required?
Amazon mandates the use of external product ID due to its Product ID UPC GTIN Listing Requirements. These requirements aim to streamline the product listing process, enhance product identification, and ensure a consistent and reliable shopping experience for buyers.
Without a valid external product ID, sellers may face challenges in listing their products on Amazon.
Types of External Product ID
There are two primary types of external product ID used on Amazon: EAN and UPC. An EAN is a 13-digit code, while a UPC is a 12-digit code.
These codes provide a standardized method of identifying products, allowing seamless integration between Amazon’s listing database and external systems.
How to Get External Product ID?
To obtain the external product ID for your product, you can follow these steps:
- Check if your product already has a valid EAN or UPC code associated with it. In many cases, manufacturers assign unique codes to their products.
- If your product does not have an EAN or UPC code, you can purchase them from authorized barcode vendors. These vendors provide legitimate and unique codes that comply with Amazon’s requirements.
- Once you have the EAN or UPC code, you can enter it in the variations section of your product listing. This enables Amazon’s system to accurately identify your product.
Can You List a Product on Amazon Without a UPC or EAN?
While having a valid external product ID is strongly encouraged, there are some exceptions where you can list a product on Amazon without a UPC or EAN. For certain product categories, such as handmade or vintage items, Amazon provides alternative identification methods.
However, it is essential to review Amazon’s guidelines and requirements for each product category to ensure compliance.
Conclusion
In conclusion, understanding the concept of external product ID on Amazon is crucial for sellers and buyers alike. It serves as a unique identifier that enables smooth tracking and identification of products.
To maximize your selling potential on Amazon, make sure to obtain valid EAN or UPC codes for your products. As you navigate the Amazon marketplace, keep in mind the importance of external product ID in providing a seamless and reliable shopping experience.
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Remember, understanding the concept of external product ID on Amazon is vital for your selling or buying journey. Ensure compliance with Amazon’s guidelines and provide accurate and valid external product IDs for a seamless experience.
Happy selling and buying on Amazon!
