The Amazon FBA holiday schedule for 2022 holds significant importance for sellers. It serves as a guideline for planning inventory, marketing strategies, and meeting customer demands during the peak season. In this article, we will discuss the key dates and events that sellers should mark on their calendars to make the most out of the peak season in 2022.
Amazon Peak Season Start: Thanksgiving, Black Friday, and Cyber Monday
Although the official start of the Amazon peak season in 2022 is October 1st, it is the Thanksgiving weekend that marks the beginning of the bustling holiday shopping period. With Thanksgiving, Black Friday, and Cyber Monday falling within close proximity, sellers can expect a surge in consumer demand and increased online shopping. These dates serve as the perfect opportunity for sellers to grab the attention of holiday shoppers and boost their sales.
Prime Day 2022: July 12-13, 2022
Prime Day, one of the biggest events for Amazon sellers, has been rescheduled to July 12-13, 2022. This shift from the previous year’s date makes it a month earlier. Prime Day is a 48-hour extravaganza filled with exclusive deals and discounts for Amazon Prime members. As a seller, it is crucial to prepare your inventory, optimize your listings, and promote your products to make the most out of this highly anticipated event.
Peak Season Fulfillment Service Fee
Starting from October 15th, 2022, Amazon will reintroduce the peak season fulfillment service fee. This fee is applicable to sellers who utilize Amazon’s fulfillment services (FBA) during the peak season. It is important to note that the peak season fees for 2022 remain unchanged from the previous year. Sellers should factor in this fee when calculating their margins and pricing strategies for the peak season.
2022 Peak Season Surcharge Guide
From October 15th, 2022, to January 14th, 2023, sellers can expect a holiday peak fulfillment fee averaging $0.35 per item if it is going through FBA. This surcharge is in place to account for the increased demand, processing, and storage during the peak season. Sellers should take this fee into consideration while setting their prices and managing their inventory.
Conclusion
In conclusion, the Amazon FBA holiday schedule for 2022 is filled with key dates and events that sellers should prioritize. Starting with Thanksgiving, Black Friday, and Cyber Monday, sellers can kickstart the peak season on a high note. Prime Day in July offers a great opportunity to generate sales and attract new customers. It is essential to be mindful of the peak season fulfillment service fee and the peak season surcharge guide, as these factors can impact profitability.
Among the recommended products mentioned, one standout option for sellers during the peak season is the AmazonBasics 6-Outlet Surge Protector Power Strip. This power strip is a reliable and popular choice for protecting electronic devices from power surges. Its high-quality design and affordable price make it an excellent addition to any home or office setup.
As sellers gear up for the peak season, it is crucial to plan, strategize, and optimize their operations to capitalize on the increased consumer demand. By following the key dates and leveraging the recommended products, sellers can maximize their sales and succeed during the peak season on Amazon.
