How To Sell Coloring Books On Amazon Now

Table of Contents

1. Introduction

Coloring books have experienced a remarkable resurgence in popularity in recent years, with people of all ages embracing the therapeutic and creative benefits they offer. As a self-published author or artist, tapping into this trend can be a fantastic opportunity to share your unique creations with a wide audience and generate income.

Amazon, the world’s largest online marketplace, provides a platform known as Kindle Direct Publishing (KDP), formerly known as Createspace. KDP allows independent authors and artists to self-publish their work, including coloring books, in both digital and physical formats. With Amazon’s extensive reach and customer base, selling coloring books on their platform can be a highly profitable venture.

In the following sections, we will guide you through the process of creating and selling your coloring books on Amazon, from opening a KDP account to marketing and promoting your work.

2. Getting Started: Opening a KDP Account

The first step in selling your coloring books on Amazon is to open a free KDP account. To do this, follow these simple steps:

Visit the KDP website (https://kdp.amazon.com) and sign in with your Amazon account. If you don’t have an Amazon account, create one for free.
Complete the necessary registration process by providing your personal information, including your name, email address, and preferred payment method.
Read and accept the terms and conditions of the KDP program.
Verify your email address by clicking on the confirmation link sent to the email you provided during registration.

Congratulations! You now have a KDP account and are ready to start publishing your coloring books on Amazon.

3. Designing an Eye-Catching Cover

One of the key elements in attracting potential buyers to your coloring book is the cover design. Your cover should be visually appealing, captivating, and indicative of the content within. Here are some tips for designing an eye-catching cover:

Use vibrant colors and bold fonts to make your book stand out.
Incorporate a page from your coloring book as the cover; this will give potential buyers a preview of the artwork they can expect to find inside.
Ensure that the title of your coloring book is clear and easily readable.
Include your name or pen name as the author or artist.

Remember, the cover is the first impression potential buyers will have of your coloring book, so make it count.

4. Creating Engaging Coloring Book Pages

Once you have designed an attractive cover, it’s time to focus on creating engaging coloring book pages. There are various tools and software available to assist you in this process, but one of the most popular choices among artists is Adobe Illustrator.

Adobe Illustrator provides a range of features and tools that allow you to create intricate and detailed coloring book pages. Whether you prefer digital or traditional mediums, Illustrator gives you the flexibility to bring your creative vision to life. Alternatively, you can use other software or tools of your choice that suit your artistic style and preference.

When creating coloring book pages, consider the following:

Choose engaging and diverse subject matter to cater to a wide audience.
Create intricate patterns and designs that will captivate colorists.
Ensure that the lines are crisp and clear to facilitate coloring.
Provide a variety of difficulty levels to cater to different age groups and skill levels.

5. Pricing Your Coloring Book

Setting the right price for your coloring book is crucial to maximize sales and profitability. When determining the price, consider factors such as the quality of your artwork, the number of pages, and the level of intricacy. You should also research the pricing of similar coloring books on Amazon to gain insight into the market.

Amazon offers two royalty options for authors and artists:

70% Royalty Option: To qualify for the 70% royalty option, ensure that your coloring book meets certain criteria, such as a minimum price and maximum file size. This option is available for books priced between $2.99 and $9.99.
35% Royalty Option: If you choose the 35% royalty option, you have more flexibility in terms of pricing but will receive a lower royalty rate.

Consider experimenting with different pricing strategies to find the sweet spot that appeals to your target audience while still providing you with a fair return on investment.

6. Optimizing Your Book Listing

To increase the visibility and discoverability of your coloring book on Amazon, it’s essential to optimize your book listing. This involves utilizing relevant keywords, writing compelling descriptions, and choosing appropriate categories.

Here are some best practices for optimizing your book listing:

Conduct thorough keyword research to identify popular search terms related to coloring books. Incorporate these keywords in your title, subtitle, and book description to improve your book’s search rankings.
Write a captivating and concise book description that highlights the unique features and benefits of your coloring book.
Choose the most relevant categories and subcategories for your book to ensure it appears in the appropriate search results.
Include high-quality images and preview pages to give potential buyers a glimpse of the artwork they can expect to find in your coloring book.

By optimizing your book listing, you increase the chances of attracting potential customers and driving sales.

7. Marketing and Promoting Your Coloring Book

While Amazon provides a vast customer base, it’s important to actively market and promote your coloring book to maximize its visibility and reach. Here are some effective strategies for marketing and promoting your coloring book on Amazon:

Leverage social media: Create dedicated accounts on platforms like Instagram, Facebook, and Pinterest to showcase your artwork and engage with potential buyers. Share images of completed coloring pages, behind-the-scenes content, and promotions to build a loyal following.
Collaborate with influencers: Reach out to influencers in the coloring book niche on social media or YouTube and propose collaborations or reviews of your coloring book.

A recommended search term for Amazon: Coloring Books for Adults

Coloring Books For Adults

8. Fulfillment and Shipping Options

Once you start receiving orders for your coloring book, you need to decide how to fulfill and ship them to your customers. Amazon provides various fulfillment options to suit your needs.

Fulfilled by Amazon (FBA): With FBA, you can store your coloring books in Amazon’s fulfillment centers, and they will handle packaging, shipping, and customer service. This option is convenient and gives your products the “Prime” badge, increasing their visibility to Amazon Prime members.
Fulfilled by Merchant (FBM): If you prefer to handle the fulfillment process yourself, you can choose FBM. With this option, you are responsible for storing, packaging, and shipping the coloring books to customers.

Consider the costs, logistics, and time commitment of each fulfillment option before making a decision. It’s essential to provide excellent customer service and ensure timely delivery to maintain positive reviews and customer satisfaction.

9. Conclusion: Best Recommended Product

In conclusion, selling coloring books on Amazon can be a rewarding and profitable venture for artists and writers. By following the step-by-step process outlined in this guide, you can successfully self-publish your coloring books and reach a wide audience.

After careful consideration and evaluation, our recommended product for coloring book creation is Adobe Illustrator. With its comprehensive tools and features, it remains the most popular choice among artists for creating high-quality coloring book pages.

Check Adobe Illustrator on Amazon