How To Add Video To Amazon Listing

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How to add video as a customer review on Amazon

If you have purchased an item on Amazon and would like to leave a video review, follow these simple steps:

Go to the product detail page for the purchased item on Amazon.com.
Scroll down to the “Customer Reviews” section.
Click on the “Write a customer review” button.
A pop-up window will appear where you can choose to leave a star rating and write a text review.
To add a video, click on the “Add a video” option.
You can either upload a video file from your computer or provide a link to a video hosted on a supported platform.
Follow the on-screen instructions to complete the video upload process.
Once your video is successfully uploaded, it will be added to your customer review.

How to upload and manage videos on Amazon Seller Central

If you are a seller on Amazon and want to upload and manage videos for your product listings, here’s how you can do it:

Log into your Amazon Seller Central account.
In the main dashboard, click on the menu icon at the top-left corner of the screen.
Hover your mouse over the “Catalog” option and select “Upload and Manage Videos” from the drop-down menu.
You will be taken to the video management page.
To upload a video, click on the “Upload Videos” button.
Choose the video file from your computer and click “Open” to start the upload process.
While your video is uploading, you can provide details such as the video title, description, and thumbnail image.
Once the upload is complete, you can preview and manage your videos from the video management page.

Three ways to add videos to your Amazon listing

There are three different methods for adding videos to your product listing pages on Amazon. Let’s take a closer look at each one:

Method 1: Video as a customer review

This method allows customers who have purchased the product to leave a video review. As mentioned earlier, customers can upload videos directly from the product detail page. This is a great way to showcase the product in action and provide valuable insights to potential buyers.

Method 2: Enhanced Brand Content (EBC) videos

If you are a brand registered seller on Amazon, you can take advantage of the Enhanced Brand Content (EBC) feature. EBC allows you to create rich media content for your product listings, including videos. You can showcase different product features, provide tutorials, and create a more engaging shopping experience for customers.

To add videos through EBC, follow these steps:

Log into your Amazon Seller Central account.
Go to the “Advertising” tab and select “Enhanced Brand Content” from the drop-down menu.
Choose the product for which you want to add a video.
Click on the “Add Video” button and either upload the video file or provide a link to the video.
Customize the placement and layout of the video within your EBC content.
Save your changes and publish the EBC content.

Method 3: Product Detail Page videos (limited availability)

Amazon is currently testing a new feature called Product Detail Page videos. This feature allows sellers to add videos directly to the product detail page. However, it is currently available only to a limited number of sellers and specific product categories.

If you have access to this feature, here’s how you can add videos to your product detail page:

Log into your Amazon Seller Central account.
Go to the “Advertising” tab and select “Product Detail Page” from the drop-down menu.
Choose the product for which you want to add a video.
Click on the “Add Video” button and either upload the video file or provide a link to the video.
Customize the placement and layout of the video within the product detail page.
Save your changes and publish the updated product detail page.

Conclusion

Adding videos to your Amazon listing can greatly enhance the shopping experience for potential customers. Whether you want to leave a video review or showcase your product using videos, Amazon provides several methods to make it happen. From adding videos as customer reviews to utilizing the Enhanced Brand Content feature or the Product Detail Page videos (limited availability), Amazon offers various options to showcase your product in a more immersive and engaging way.

Based on the methods discussed in this article, my personal recommendation for the best product to add video to an Amazon listing would be the GoPro HERO9 Black. With its exceptional video quality and versatile features, the GoPro HERO9 Black is the perfect companion for capturing stunning footage and showcasing your product in action. So go ahead and take your Amazon listing to the next level by adding captivating videos!